Cannexion provides management and technical expertise to developing country partners on projects that promote sustainable growth and meaningful opportunities for people living on the rural areas to improve their lives. Agriculture and Agri-food are a critical connection between economic, social and environmental sustainability in developing countries. With most of the poor in these countries relying on agriculture for their livelihoods, improving agricultural practices and results, agribusiness strategies and trade marketing can be a fundamental instrument in poverty alleviation—especially among the most vulnerable, including women and ethnic communities.